Content Everywhere: Strategy and Structure for Future-Ready Content Sara Wachter-Boettcher

ISBN: 9781457102769

Published:

ebook

240 pages


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Content Everywhere: Strategy and Structure for Future-Ready Content  by  Sara Wachter-Boettcher

Content Everywhere: Strategy and Structure for Future-Ready Content by Sara Wachter-Boettcher
| ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 240 pages | ISBN: 9781457102769 | 5.65 Mb

Care about content? Better copy isnt enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creatingMoreCare about content?

Better copy isnt enough. As devices and channels multiply--and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.



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