Mass Persuasion: The Social Psychology of a War Bond Drive Robert K. Merton

ISBN: 9780837152264

Published: August 24th 1971

Hardcover

210 pages


Description

Mass Persuasion: The Social Psychology of a War Bond Drive  by  Robert K. Merton

Mass Persuasion: The Social Psychology of a War Bond Drive by Robert K. Merton
August 24th 1971 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 210 pages | ISBN: 9780837152264 | 6.39 Mb

The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.



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